Trying to hit them where it hurts, Finance Minister Grant Robertson is describing National as risky, dangerous and disorganised when it comes to the economy.
Newshub has been given exclusive access to what the Finance Minister is saying behind closed doors to business leaders.
Robertson gave a closed-door speech to the Employers and Manufacturers Association on Thursday and the speech notes have been provided exclusively to Newshub.
In the speech notes he says, "I am going to tell you that your interests as business people at this election are at risk if we let a disorganised National Party take the reins of the economy."
"What is needed now, more than ever, is consistency, continuity and balance. And it is only a Labour-led Government that can give that at the moment and provide the maximum certainty possible in an uncertain world."
Describing National as "The Risky Alternative", Robertson says National's calls to move quicker out of lockdowns was "extremely dangerous" saying the party's "inconsistency and disorganisation" would've led to wrong calls.
Robertson told Newshub New Zealand needs consistency and certainty.
"We don't need a party that's flip-flopping on positions and changing leaders all the time," he said. "They've wanted borders open, they've wanted borders closed, they've said we're spending too much money, they've said we're spending not enough money."
He says National is offering "ill-considered", "hasty" policy, listening to conspiracy theories and risking the COVID-19 response.
"This is not the party of John Key and Bill English anymore. I don't think it's offering the consistency or certainty that businesses need."
In its glory days, National painted the Opposition as chaotic in their attack ads, trying to spook voters. Labour is trying to reverse the narrative.
"Good luck to them," National Party leader Judith Collins said on Thursday.
Labour have been painting themselves as better economic managers than National - which is laughable to Collins.
"Ha! That's the funniest thing yet. No. No, they're not," she said.
Robertson suggested the Government has provided balanced leadership.
"We've been decisive, we've been generous where we've needed to be, but we've also been careful."
Robertson's speech gives voters a first glimpse at one of Labour's major election strategies: targeting National on the economy.
New Zealanders will hear the Finance Minister parroting three words this campaign: consistency, continuity and balance.
Kiwis may get sick of hearing it, it may never have worked for Labour before, but if it resonates with voters it really will hit National where it hurts.