National Party wealth tax election ad misleading - Advertising Standards Authority

National Party wealth tax election ad misleading - Advertising Standards Authority
Photo credit: RNZ

Dunedin-based climate activist Adam Currie, who brought the complaint, said the ad was widely seen over the four days it was on Facebook.

"It's really misleading and really harmful to see these mistruths be peddled over and over again," he said.

"It's really hurting our democracy"

While the ad provided a link to further information on the party website, the figure of $140 extra per week was not substantiated.

It is the third such complaint upheld against the party this year, following earlier decisions on ads about beneficiaries and car emissions.

While the ad was found to be misleading, the complaint was deemed settled because the ad had finished running and was pulled early.

The National Party now has the opportunity to appeal the decision, as they have done with previous complaints.

RNZ