OPINION: More bad news for National's Judtih Collins and this is the poll she just didn't need right now.
The UMR political poll has her trailing ACT Leader David Seymour in the preferred PM stakes - this has never happened before in all the years UMR has polled.
UMR is a serious player, it's credible and Judith Collins will be hoping theheadline gets dwarfed by some other news.
She doesn't want this lingering around into next week. It's incredible for Seymour who is at 12 percent and Collins at 10.
Now, we know ACT is strong when National is dead - but this strong?
This will be as uncomfortable as it will be exhilarating for Seymour, who can be excused if he's a little smug and pretending he doesn't want to talk about it.
He may choose to ignore the poll and stay humble.
But these sorts of polls are rare - Seymour should go on a bender to celebrate, although the bender won't take long if his drinking form on election night is anything to go by. Tree sheets to the wind after a ten minute boat ride, followed by a verbal stumble and an admission he's a lightweight.
More seriously, this poll won't be lost on Collins' rivals. National has slumped to just 24 percent.
Simon Bridges will probably frame it and send copies to everyone and Christopher Luxon will think, is now the time to go for the job? Why not?
At 55 percent Saint Jacinda governs above all but the Shadow PM or opposition Prime Minister in waiting now goes by the name David, for now anyway.
Duncan Garner hosts The AM Show.