It's not just the cost of living crisis driving Labour's demise after the party plummeted below National in the latest Newshub-Reid Research poll, Ryan Bridge says.
The poll on Tuesday revealed National had taken the lead as the preferred party to be in power - passing the 40 percent mark.
Meanwhile, Labour took a massive tumble - falling to 38.2 percent.
And Jacinda Ardern's preferred Prime Minister rating dropped to 36.6 percent, down seven points, representing a bigger plunge than her party's vote.
National leader Christopher Luxon is gaining. He was up 6.1 points to 23.9 percent.
Many have attributed Labour and Ardern's fall to a weak response to the cost of living crisis.
But AM host Bridge, a former political reporter, said that's not the only reason.
Watch the video.
