All Blacks coach Steve Hansen has invited Newshub sports presenter Andrew Gourdie outside for a 'rugby education', as the reigning world champions come to grips with their shock exit from the Rugby World Cup.
New Zealand were defeated 19-7 by England in Yokohama on Saturday night and were rarely in contention, falling a converted try behind in the opening minutes and trailling 10-0 at halftime.
While they closed to within a converted try midway through the second half, the All Blacks never really looked like breaking the shackles, leaving players and coaching staff raw with emotion.
That frustration spilled over in the post-match media conference, where Gourdie asked captain Kieran Read whether his side had turned up with the "right attitude".
Hansen bristled at the inference that his team were not mentally prepared.
"I think it's quite a disrespectful question to suggest the All Blacks turned up not being hungry," he said. "They're desperate to win the game.
"Just because I've asked them at halftime to get hungrier doesn't mean they didn't turn up hungry. There's a big difference and if you want to spend some time outside, I'll give you a rugby education on that one.
"To say that an All Blacks team comes to a semi-final of the Rugby World Cup, with the amount of ability and the history it's had behind it... to say it's not hungry, that's a pretty average question, I reckon."
This wasn't the first time Hansen had rebuked media during his eight-year tenure in charge of the programme - but in this case, his offer of an 'education' was wide open to interpretation.
Earlier in the media conference, he admitted asking players to become "hungry and desperate before it was too late" - his exact words - at halftime.
Gourdie's question to Read merely followed up on that theme and, to his credit, the skipper played it at face value.
"I think we did," he responded. "You've seen how hard we worked out there - definitely, the boys really wanted it.
"The detail of the match probably didn't go our way, but our workrate and how much we really wanted it was there.
"You could see it, even in that first half, when we conceded, we came back and hung in there. To be honest, it's pretty gutting when it doesn't go your way.
"It's a hard thing to take and we're all hurting."
While their quest for a three-peat is over, that's not the end of the All Blacks campaign.
They must now dust themselves off and front for the third-fourth playoff on Friday, against the losers of Sunday's second semi-final between South Africa and Wales.
Join us at 10pm Sunday for live updates of the South Africa v Wales Rugby World Cup semi.