Accolade for New Zealand company TracMap in Australia wine industry awards

TracMap uses GPS to help growers manage their businesses.
TracMap uses GPS to help growers manage their businesses. Photo credit: Supplied

A New Zealand technology company has won a major Australian award for its impact on the viticulture industry.

TracMap software supplies growers and contractors with sophisticated GPS guidance systems and cloud-based applications to help with vineyard management.

The company won the Grape Growing category in the Australian Wine Industry Impact Awards. 

Organised by the Wine Industry Suppliers Association, the event is a celebration of the impact that value chain partnerships have on the capability and competitiveness of Australian Wine Producers. 

TracMap's Australian sales managers, Don Thorp and Michael De Palma, received the award on the company's behalf.

"We're absolutely honoured to receive this award and would like to say a huge thank you to our customers, whose collaboration has been instrumental to our success," said Mr Thorp.

"By taking the time to provide input about their day-to-day operations, directly to our development team, we're able to deliver smarter, safer and more sustainable vineyard management solutions."

Pictured from left to right: TracMap customer Diane Stewart (GLOG - Group Logistics), TracMap Australian Sales Managers – Michael De Palma and Don Thorp, TracMap customer Lincoln Grocke (LG Vineyard Services)
Pictured from left to right: TracMap customer Diane Stewart (GLOG - Group Logistics), TracMap Australian Sales Managers – Michael De Palma and Don Thorp, TracMap customer Lincoln Grocke (LG Vineyard Services) Photo credit: Supplied

The product won high praise from the judges who said TracMap "dramatically increased grower capability and knowledge including 'easy data capture', live job sharing and feedback/reporting from accurate variable spraying with linear rate capability".

They said there was significant impact demonstrated through the rapid growth and uptake of the TracMap product throughout the Australian wine industry; with over 100 systems operating in vineyards and orchards across Australia.

The TracMap hardware and software solution is now being used in agriculture, horticulture, viticulture and aviation industries in New Zealand, Australia and the US. 

The company was founded in Mosgiel where it is still based.

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