Rural dwellers embrace online shopping

New figures show rural shoppers are embracing online shopping even more than their urban counterparts.

An eCommerce report from New Zealand Post shows those in rural areas are spending larger amounts than city-dwellers.

"Rural customers have the largest basket size of $117, which is 10 percent higher than the national average," the report reads.

"In 2017 they overtook metro customers as the largest spenders, with an average online spend in excess of $2500," the report said.

Rural areas also experienced the largest growth, with online spend up 15 percent in 2017, compared to 14 percent growth in urban areas in 12 percent in metro.

Melissa Mclennan who lives with on a vineyard in the Waihopai Valley, a rural part of Marlborough, says that a shopping trip with her three children, aged two, five and seven would inevitably "turn to custard". 

Added to that, Ms Mclennan and her husband will be working over Christmas, as it's the busiest time for the vineyard. 

"I haven't had a chance to order the Christmas presents yet, but I am sure we are going to be seeing our courier quite a bit between now and Christmas," she said.