Canterbury milk company Synlait has unveiled a new logo and brand identity.
The company has adopted the new statement: 'Doing milk differently for a healthier world'.
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Leon Clement, Synlait's new CEO, said it represents the company's values and direction.
"Doing milk differently is in our DNA, we have always brought an innovative and disruptive attitude to our industry and we'll continue to do that into the future," he said.
"For a healthier world is about looking after the planet, looking after our people and our communities, and continuing to serve life-enhancing milk nutrition."
Synlait has also updated its logo and brand colour to pink, which Mr Clement described as the colour of disruption and difference.
"The more we looked at our changing goals and purpose, the more we realised we needed to change the look of Synlait as well," he said.
"Our new wordmark is friendly and more appropriate for a company working with flowing milk. We think together they work really well to tell the world who we are."
At its annual shareholders meeting, the company announced for the year ending July 31 2018 (FY18) a net after-tax profit (NPAT) of $74.6 million - almost double the NPAT of $39.5 million announced for the same period last year.