A new branding campaign by one of the country's largest suppliers of farm machinery and equipment aims to profile the role of women in agriculture.
Norwood Marketing Manager, Holly Steger told Rural Exchange that the campaign called 'strength in diversity' aims to better reflect the company's customer base.
"It aims to shine a light on women in agriculture," she said.
Steger said current branding didn't represent the company's customers, and the changing role of women in the sector.
"On every advert was one of our customers, or staff member, all the collateral was male, which was just not an accurate reflection of our customer base," said Steger.
She said the new marketing includes profiling women in agriculture, the first of which was a Manawatu woman, Beks, who is a 50-50 sharemilker with her husband,
Steger said the campaign was about profiling females doing awesome things.
This article was created for Norwood.
Watch Holly Steger's full interview with Rural Exchange.
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk