A pioneer of technology in agriculture says it is being used across the sector, with a growing awareness of the benefits it brings.
Matt Flowerday is at the forefront of GPS technology for farm and orchard mapping.
He spoke to Rural Exchange about how precision technology is helping farmers protect their investment and the environment.
Watch the video to hear the interview.
This article was created for Bayleys Realty, as a sponsor of the Pulse of the Country on Rural Exchange.
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk.