Fonterra CEO Miles Hurrell says the co-operative's plan to turn around its financial fortunes is resonating with farmers.
Hurrell has been on the road, talking to farmers about the disappointing 2019 annual results and the dairy giant's plans for the future.
He spoke to Rural Exchange about the feedback he's received.
Watch the video to hear the interview.
This article was created for Bayleys Real Estate, as a sponsor of the Pulse of the Country on Rural Exchange.
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk.