While avocado prices soared to new record highs this year, what could be a new low price for the fruit has been spotted in Christchurch.
There was outrage from avocado lovers in May, when they were forced to pay as much as $12.50 each for the seasonal fruit.
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Prices returned to normal when the new season kicked off in June, dropping to an average of $2.99 for a 200 gram avocado, according to StatsNZ.
With the season in full swing, Marshland Vegeland in Christchurch is an avocado lover's dream, selling the fruit for 29 cents each.
Vegeland spokesman Jason Kiesanowski told Stuff he believed they would be the cheapest avos in the country.
"We're selling them below cost so I don't think many other people would be doing that at the moment," he said.
"We don't really lose much on them, if it brings people in and they spend $15, $20 on other things, that makes up for it."
Meanwhile, avocado industry leaders say there is growing number of new avocado developments to cope with the demand for the fruit.
New Zealand Avocado industry CEO Jen Scoular said the number of avocado orchard developments was on the rise - especially in the Far North, where growing conditions were good.
"We are seeing that people are recognising that avocados have a huge potential," she said.
New Zealand has also recently been announced as the next host of the World Avocado Congress, the first time the event will be held in Aotearoa.
The event - held every four years - attracts thousands of delegates, with global experts, growers, marketers and investors all meeting to discuss the fruit and promote its consumption.
The New Zealand avocado season runs from June to March.