A video made by an Otago farmer to highlight the amount of rubbish being dumped in rural areas has proved popular, with more than 60 thousand people viewing it on-line.
Stu Cotton picked up sackloads of rubbish from the highway outside his farm and posted the video on Facebook.
He spoke to Rural Exchange about the reaction he's had and why he feels so strongly about the issue.
Watch the interview.
This article was created for Bayleys Real Estate, as a sponsor of the Pulse of the Country on Rural Exchange.
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk.
