The NZ Merino Company has held a series of events as part of a roadshow aimed at singing the virtues of fine wool.
Rural Exchange spoke to Mark Ferguson from neXtgen Agri about the events.
Watch the video to hear the interview.
This article was created for Bayleys Real Estate, as a sponsor of the Pulse of the Country on Rural Exchange.
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk.