KidsCan is urgently appealing to Kiwis for help feeding thousands of poverty-stricken kids in rural communities.
Julie Chapman, chief executive officer of KidsCan, says the COVID-19 pandemic is causing substantial difficulty outside city centres.
"While food banks in main centres have been bolstered with extra Government support, we also need to reach vulnerable families who are struggling," she said on Tuesday.
KidsCan usually sends food packages to almost 800 schools across the country but with schools closed the charity has found an alternative way to give kids the help they need.
KidsCan will send out 3000 food packages containing two weeks worth of food to poverty-stricken families in New Zealand.
But KidsCan needs support from New Zealanders to help those in need. The charity must raise $500,000 and says Kiwis can help by donating just $19.
"Let's turn COVID-19 around and use the number 19 for good," said Chapman.
The donations have been kicked off by the Cookie Time Charitable Trust who have given $19,000.
“We know times are tough for everyone, but we want people to imagine how scary this is when you live in poverty," said Chapman.
"We need to come together so they and their kids don't go hungry. Any donation, big or small, will make a difference."
The packages will be couriered to homes across the country, adhering to strict health and safety guidelines.
To donate to the cause, head to www.19for19.co.nz