As many people living in rural areas know, internet connection out of the country's cities can leave a lot to be desired.
And while there is still much work to be done before rural Kiwis are as well connected as their urban counterparts, Stan Rivett from internet provider Netspeed says things are getting better.
"They are improving it, and there's two parts to it," he told Rural Exchange.
"One is getting more cell towers out there, which is helping. The other thing is getting people onto fibre."
Rivett spoke to Rural Exchange about the state of the country's rural internet.
Listen to the full interview.
This article was created for Netspeed.
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk.