With all dairy farms being different, taking a "cookie-cutter" approach to feeding stock just doesn't work, says Matt Macfie, national sales and marketing manager at Nutrinza.
Macfie spoke to Rural Exchange about how Nutrinza creates customised feed solutions for farmers across New Zealand.
"I'm a staunch believer that every dairy farmer in the country has a unique requirement and they have a belief that what they're doing is right for them on their farm, and it's our job to make sure we align a feed plan that fits with that particular farmer," Macfie said.
Listen to the full interview.
This article was created for Nutrinza.
Rural Exchange with Hamish McKay and Richard Loe, 6-8am Saturday and Sunday on Magic Talk.