Craft beer – some people live for it, while others roll their eyes at the very mention of it.
One of the industry's biggest events is Wellington's Beervana, which has come up with a clever marketing ploy of roping in media to brew their own beer for a competition.
Reporter Ben Irwin fell for it, mainly because he wanted to do a story that allowed him to drink beer on company time.
Watch the video for the full Newsworthy report.