Fonterra's announced it's axing 523 jobs as it attempts as to restructure.
The dairy giant is hoping to save up to 60 million a year through the job losses.
Waikato University professor of Agribusiness Jacqueline Rowarth joined Paul Henry this morning.
"I think Fonterra should have done it three years ago when the prices were high. For them to be reacting right now and creating chaos within its own ranks it is very worrying for the farmers. Now is the time when all the staff need to be focussed on positioning product to the best value and best returns for the farmer but instead they are concerned whether they will have jobs or not."
Watch the full interview with Jaqueline Rowarth.