The killing of Cecil the lion has erupted into a global debate around the slaying of wildlife like rhinos, lions and giraffes.
In many of these cases, rich tourists are flown in to game reserves, the animals are virtually lined up in front of them and all they need to do is pull the trigger.
So can this ever be classed as hunting, or is it killing plain and simple?
Trophy hunting director Sheldon Lye this morning joined Paul Henry to discuss why people seem to enjoy it so much.
"Everyone has their own definition of hunting – some people hunt for meat, some for trophies, some people just enjoy the outdoors," says Mr Lye.
"I think some people coming from larger cities have different views on hunting compared to people in a rural environment, [and] realistically, no matter what your views on hunting are it’s going to continue – people need to be ethical and humane in the way they go about it."
Watch the video for the full interview with Sheldon Lye.