With the surge in the number of power companies recently, customers are being bombarded with offers from new start-ups while their current company battles to make them stay.
There are around 27 electricity retailers out there at the moment and it's a competitive market.
One of these companies offers you one free hour of power a day with the aim of getting you to shift your power usage to off-peak, which will not only benefit you but the entire country.
Consumer New Zealand chief executive Sue Chetwin joined Paul Henry this morning to discuss strategies power companies are using and how you can get the best deal.
Watch the video for the full interview.