Although it may seem like you've just packed away all the Christmas decorations, it's not long until you'll have to get them all out again.
It's only 100 days until Christmas 2015, and the signs are already starting to show in some stores.
A study of the UK and US found almost 60 percent of retailers have already launched their promotions - and New Zealand is following suit.
Retail New Zealand chief executive Mark Johnston says although it seems like the Christmas advertising starts earlier each year, it's usually always around three months out from the big day.
Watch the video for the full interview with Mark Johnston.