There's a huge interest today in Apple's product launch.
It’s not just consumers who are watching closely – Wall St is too.
Apple is worth US$639 billion, which makes it the most valuable company listed on any of the world's sharemarkets.
It is worth 3.6 percent of the total value of the US S&P500.
But the share price fell 13 percent in three months due to concern about slowing sales growth.
That's something Apple is hoping to change with the launch of a new iPhone, a larger 12.9 inch (32.7 cm) iPad and a revamped Apple TV device.
The new iPhone 6S and 6S Plus feature 3D Touch, allowing people to trigger multiple functions. For example, a long press on a highlighted word will allow you to see the dictionary definition.
The Apple TV device has been opened up to third-party app developers.
The new iPad Pro will feature a 12.9 inch diagonal screen. That is 3.5 inches (8.9 cm) larger than the existing iPad.
Watch the video for the full report.