This is a sensitive story about insensitivity.
There are some words so offensive in the English language that they have never been mentioned on television between 7pm and 7.30pm.
If they were to be said, they would trigger a flood of complaints but there is a way around that.
You might be thinking: how?
These words are also place names in New Zealand and Story has a look at whether it is time for these racially derogatory or insensitive place names scattered around the country to go.
Watch the video for the full Story report.