Plain packaging on sugary drinks

Plain packaging on sugary drinks

A world first study by Auckland University has found that plain packaging and warning labels on soft drinks could reduce childhood obesity.

Researchers found branding had a bigger impact than price on what a young person chooses to buy.

Bariatric Surgeon Dr Richard Babor and New Zealand Beverage Council President Olly Munroe joined Mark Sainsbury, filling in for Paul Henry, to explain.