‘Influencer marketing’ worth millions

‘Influencer marketing’ worth millions

Getting paid to post about products is big business if you're Insta-famous. It's called Influencer marketing, and if it's done right it's worth millions in marketing dollars.

But how do you connect the product to the personality?

Cue Populr: a new website for the best of the best. Founder James Polhill joined Paul Henry this morning.