Bigger isn't always better, especially if you're talking televisions.
Now the world's thinnest model has made a big entrance, as LG released its Wallpaper TV today.
It's thinner than your little finger, and so light it attaches to the wall with magnets.
So what fancy features have they managed to squeeze in? And what's coming next in the world of home technology?
LG's Kieran Chapman joined The AM Show on Thursday.
Watch the video for the full interview.