The science behind toy fads

  • 07/11/2017

Have you ever bought a new toy only to lose interest only weeks later?

Fads have been coming and going since the dawn of consumerism.

But what makes some items take the world by storm and then disappear almost as quickly?

Auckland University professor Dr Bodo Lang appeared on the AM Show to discuss fidget spinners, Pokémon Go and other short-lived fads.

Watch the video.