How has gender stereotyping in adverts changed over time?

  • 30/04/2018

Since the dawn of consumerism, gender stereotyping has been used to get products into the public arena.

Even Speights is changing its adverts to cater to the metro market.

So does this mean the typical Kiwi male is thing of the past?

Auckland University senior marketing lecturer Dr Mike Lee spoke to Duncan Garner.

Watch the video. 

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