Poll: Do you think New Zealand's 100% Pure campaign is a fair and accurate representation?

  • 14/09/2018
UNSPECIFIED - CIRCA 2004:  New Zealand, South Island, Te Wahipounamu, Fiordland National Park, Milford Track, river Arthur.  (Photo By DEA / C. DANI I. JESKE/De Agostini/Getty Images)

It's almost been 20 years since the 100% Pure NZ campaign was launched. 

Its launch in 1999 sparked one of the most successful stories in the history of national branding. 

Do you think the label still fits our country almost two decades on?

Vote in The AM Show poll below.