They're usually people whose sense of entitlement is big, bigger than the sticks, stones and an infinite amount of hurtful names and words thrown at them.
But there must be something about them that draws us nearer, or else why would they currently be on pedestals?
Director John Walker explored this theory in his new documentary "Assholes: A Theory" which opens the Doc Edge Fest tonight.
He spoke to The AM Show.
Watch the video.