Today marks the 30th anniversary of Daffodil Day, so what's changed over the years?
The number of people with cancer has tripled since 1990.
Currently, 1 in 3 Kiwis are affected by it and one third of those with the disease will succumb to it.
They are awful stats and it's likely we all know someone affected by cancer.
What does the future look like?
What needs to change?
Cancer Society Medical Director Chris Jackson spoke to The AM Show.
Watch the video.
