As Mainland marks 30 years of supporting the Yellow Eyed Penguin Trust, the numbers are not looking good for New Zealand's national treasure.
The species is unique to the country, and is one of the world's most ancient.
From climate change, rising temperatures, and predator impact, numbers for the yellow eyed penguin are as low as they were in 1991.
So what can you do to help save one of the world's rarest penguins?
Aziz Al-Sa'afin went to the Otago Peninsula to find out.
Watch the video.
This segment was created in partnership with Mainland New Zealand.