There's almost 15,000 volunteer firefighters across the country who work tirelessly to keep our communities safe.
But they couldn't do it without the support of their employers and to recognise the role they play, Fire and Emergency New Zealand (FENZ) has introduced a new Proud Employer mark.
FENZ deputy chief executive of people Brendan Nally spoke to The AM Show.
Watch the video.
This segment was created in partnership with Fire and Emergency NZ.