Lionel Messi has starred in an advert for a product that reaches out to the untapped market of blowing bubbles and playing football.
The Barcelona forward is the face of a new sock game called 'Foot Bubbles', which looks as odd as it sounds.
I'm not sure why kids wouldn't just play normal football, but then again I've never kicked a bubble around with special Messi socks on.
Unfortunately if you're jumping at the chance to go out and buy this product, you'll be out of luck as it's currently only available in Scandinavia.
If you really wanted to jump on the wacky football endorsements, you could even combine Foot Bubbles with Cristiano Ronaldo's face workout device and double your enjoyment at the same time.
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