What's in a name? Well, plenty if you believe reports the Wallabies refuse to refer to the All Blacks as the 'All Blacks'.
While the team hasn't verified whether it's an official policy, this week they've been calling them New Zealand, or, in today's case, nothing at all, but they are using one of New Zealand rugby's most notorious catch phrases.
"Journey" comes straight out of 2003 All Blacks coach John Mitchell's phrasebook.
His journey was famously cut short at the semifinals and he's not the only one the Aussies might be copying.
Sir Clive Woodward preferred using "New Zealand" rather than the All Blacks on the 2005 Lions tour, a series they promptly lost 3-0.
While they haven't directly commented, their Facebook page might have given it away on Monday when, after beating Argentina, it announced: "We're off to the Rugby World Cup Final for the first time since 2003, and the first ever against the All Blacks".
Then an hour and a half later, it changed. The supposedly evocative All Blacks suddenly became the less imposing New Zealand.
They haven't said All Blacks all week despite the fact they're the only team to have beaten them this year.
In fact, at today's media conference they didn't use the words 'All Blacks', 'New Zealand', or even 'them' once. Even when directly asked about the relationship between the teams, David Pocock went off on a tangent.
"Given the history of the Tri-Nations, those three nations have a lot of respect for each other," Pocock said.
Maybe a little too much respect if they are in fact resorting to such psychological ploys.
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