The All Blacks are not only known for their amazing rugby skills, but also for their athletic physiques that come with such a physically gruelling lifestyle.
But not all men have the time to work-out like this year's Rugby World Cup winners do.
Jockey knows this, and wanted to showcase its new Real Men campaign with, well, a real man.
"We've also thrown a little spanner in the mix so we've got a real man, Will Hall, who's known from shows like Shortland St," says Jockey category and marketing manager for Australasia Will Radford.
Will Hall is posing next to nine All Blacks this time round to show that Jockey celebrates, and is a product for all male body types, Mr Radford says.
The All Blacks, who have done Jockey campaigns in the past, say it's always good to get a call back even though it feels a little unnatural.
"It's always a challenging experience, it's not something that we're used to, so we're always a little bit coy, but it's always fun," says TJ Perenara.
Although they do admit feeling a bit hungry and dehydrated by the end of the day, they enjoy it.
Watch the video to see the All Blacks, and Will Hall, strip down and showcase a range of patterned, coloured and plain black Jockey's from everyday use to performance use.
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