Jose Mourinho was unveiled as the new Manchester United manager, insisting he was a winner who aims to return the club to its traditional position of dominance.
The 53-year-old former Chelsea, Real Madrid and Inter Milan coach said he did not want the players to think improving on last season's fifth place would be sufficient.
"For United fans, for many years, success was just routine. In the last three years, I want to forget," the Portuguese manager told reporters at Old Trafford.
"I don't want the players to think we need to do better. What is to do better? Finish fourth. Finishing fourth is not the aim. We want to win.
"I want everything. I want to win matches, I want to play well. I want to score goals, I don't want to concede goals. I want everything."
While Jose Mourinho is disappointed that the club aren't in the Champions League, the new manager said he sets his sights higher than just returning to Europe's premier club competition.
"It would be quite pragmatic to say let's work and let's try to be back to the Champions League, be back to the top four.
"I am not good on that and I didn't want to be good on that. I am more aggressive. We want to win.
"For many years, success was just routine and in this moment the last three years are to forget. I want the players to forget. I don't want the players to think we have to do better and finish fourth. Finishing fourth is not the aim.
Mourinho's first game in charge will be a friendly against Borussia Dortmund in the International Champions Cup at Shanghai Stadium on July 22. United's first Premier League game is at Bournemouth on August 13.
Newshub / Reuters