New All Blacks logo includes crest and year

New All Blacks logo (Adidas NZ)
New All Blacks logo (Adidas NZ)

Adidas has unveiled the logo the All Blacks will don on their jerseys in the series against the Lions.

Turning it into a crest, the white silver fern and the ALL BLACKS will be accompanied by 1904, the year the All Blacks were officially established as well as the date of the Lions tour.

Sent out via social media by adidas New Zealand on Sunday evening, the image was tweeted with the words "Our Jersey. Our legacy. #NextIsEverything".

There have been a number of alterations made to the All Blacks shirt in recent times with the colour of the text changed as well as the collar.

Newshub.