Formula One star Lewis Hamilton has apologised after posting a controversial video of himself online in which he tells his nephew, who was wearing a purple princess gown, that "boys don't wear dresses".
In the clip, which appeared on his Instagram story, Hamilton can be heard telling his 5.7 million followers that he is "so sad" to see his nephew in the attire.
He is believed to have deleted the post after receiving considerable criticism for prescribing gender norms and openly mocking the young relative, who looks no older than five.
- Lewis Hamilton's Mercedes team robbed at gunpoint in Brazil
- Workplace gender diversity means more profit - study
- PPTA calls for gender-neutral school uniforms, toilets in new guidelines
Hamilton, who has won four Formula One championships, has since apologised for his remark.
"Yesterday I was playing around with my nephew and realised that my words were inappropriate so I removed the post," he wrote on Twitter.
"I meant no harm and did not mean to offend anyone at all. I love that my nephew feels free to express himself as we all should.
"My deepest apologies for my behaviour as I realise it is really not acceptable for anyone, no matter where you are from, to marginalise or stereotype anyone.
"I have always been in support of anyone living their life exactly how they wish and I hope I can be forgiven for this lapse in judgement."
Earlier this year, the NZ Post Primary Teachers' Association created a set of guidelines designed to make young children of less common genders and sexualities more comfortable.
While none of the guidelines were said making uniforms and bathrooms unisex was a step in the right direction.