Kiwis asked to pronounce rugby players' names correctly in new campaign

New Zealand Rugby (NZR) has launched a new initiative focused on players' names being pronounced properly.

Their series of social media videos gives fans a clear guide on what's right and what isn't.

Piri Weepu is one of rugby's most familiar faces, a World Cup-winning All Black and now a TV host. But when it comes to saying his name, some Kiwis do struggle.

He's now front and centre of the new campaign called 'Say My Name', in which players are asking fans to try a little harder.

NZR says it's about thinking before speaking.

"It's a measure and a sign of respect to one another that you stop and think, and maybe ask somebody about how their name is pronounced if it is difficult," said professional rugby head Chris Lendrum.

The videos aren't just aimed at fans, but also commentators - often Australian ones - who are serial offenders for mispronunciation.

From Tamanivalu to Tahuriorangi, some of the names in rugby can be pretty tough, but NZR says it doesn't matter if you get it wrong - just make a genuine effort.

"A lot of us don't get it right all of the time, but the key thing is giving it a go and you're demonstrating respect for one another," Mr Lendrum said.

The videos have drawn the attention of thousands on social media on Wednesday.

Players and officials will be hoping that means more Kiwis on the street and in the commentary box will give these tongue-twisting names a real go.