SKY TV has set the pay-per-view price for Joseph Parker's upcoming scrap with Dillian Whyte next month at $49.99.
The pay TV network announced a deal with Duco Events on Monday to screen the July 29 bout which will be held in London.
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The price-point matches that of Parker's unification fight with Anthony Joshua on April 1 but the stacked undercard suggests more value for money this time around.
Heavyweights Carlos Takam and Dereck Chisora will clash in a highly anticipated fight while highly respected Brit Kell Brook takes on Canadian Brandon Cook in a welterweight title eliminator.
Duco's David Higgins believes given the quality of the card, the cost is fair.
"We put careful consideration into the pricing," Higgins told the NZME.
"It's a premium event with a stacked undercard – many people in Britain are saying it's the best undercard they've seen for a fight there."
The fight will be shown on Sky Arena and Fan Pass, allowing non-subscribers the chance to buy it at the same price.
Coverage is set to start at 5am with the main event expected between 9 and 10am.
Newshub.
