Fifa have told broadcasters to stop sexist camera shots ahead of the Football World Cup final.
Broadcasters have been ordered to stop focusing their cameras on 'hot women' in the crowd at football matches to tackle sexism.
Fifa diversity chief Federico Addiechi says soccer's world body will talk with national broadcasters and its TV production team.
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The issue arose amid widespread reports of sexism at this year's tournament, including several incidents of female World Cup reporters being harassed online, and in public, with many being grabbed and kissed while on air.
Photography company Getty Images also got caught in the firing line, after tweeting a gallery of the hottest fans at the World Cup, which it later took down.
"We've done it with individual broadcasters,” said Addiechi. "We've done it with our host broadcast services."
He added that Fifa was not yet being "proactive" about the policy, but would "take action against things that are wrong."
Before the World Cup kicked off in Russia, there were widespread fears that racism and homophobia would be the most pressing problems at this year's tournament.
Fare Network executive director Piara Powar said sexism was the primary focus of discrimination logged by his team - mainly of Russian women being "accosted in the streets" by male fans.
Powar said his team had "documented more than 30 cases", but expects there are many more than are documented. He believes the real number of incidents is likely to be "10 times this".
France face Croatia in the World Cup final on Monday morning (NZ time).
Join us at 3am Monday for live updates of the France vs Croatia Football World Cup final.