Spark Sport will launch its online streaming service in March at $19.99 a month.
That date coincides with the opening round of the Formula One motorsport championship in Australia - one of Spark Sport's key acquisitions in the rapidly growing pay-per-view sports market.
The new service has already taken a big bite out of Sky's dominance of that market, snatching rights for several key sports events from the established provider.
- Sky TV loses Formula One rights to Spark
- Spark secures exclusive English Premier League rights for three years
- Aussies' World Cup woes raise fears over Spark rugby coverage
Spark Sport head Jeff Latch has also announced a free one-month trial for subscribers.
"Spark Sport offers a modern and convenient way to watch sport - no long-term contract, the ability to purchase a single stand-alone sports package and an affordable monthly price," Latch said.
"We think Kiwis will love being able to stream sport in high definition on a range of devices, at the time they want, with access to a range of live and on-demand coverage for an affordable price."
The free trial will include the first two Grand Prix of 2019, live NBA matches, Heineken Cup rugby fixtures, Liverpool and Manchester United EPL fixtures, and the world rally championship.
Spark Sport will be available via popular web browsers, Apple iPhone and iPad, Apple AirPlay, Android phones and tablets and Google Chromecast, with selected Samsung TVs following shortly.
During the first six months after launch, the Spark Sport app will gradually become available on a range of content platforms, including Apple TV, Panasonic, LG and Sony Smart TVs and more.
Spark Sport will announce plans for the Rugby World Cup, including pricing and packaging details in April, once the Spark Sport platform has been fully launched.
"We are well on track with our planning for September and look forward to releasing more information about how Kiwis will watch the Rugby World Cup, as we expect many New Zealanders will want to sign up early," said Latch.