Outspoken AFL commentator Eddie Maguire has stuck his foot in his mouth again, criticising a double amputee's coin-tossing efforts before the Sydney Swans vs Adelaide Crows match.
Best known as the host of Australia's Millionaire Hot Seat quiz show, Maguire is also president of the Collingwood AFL club and a Fox Footy commentator.
But he's infamous for his stream-of-consciousness outbursts and has had to publicly apologise for his latest gaffe, after making fun of the pre-match coin toss in Sydney.
Academic and journalist Cynthia Banham lost both her legs in an Indonesian place crash in 2007 and performed the toss, while leaning on her walking stick - but not to Maguire's approval.
"I think we should introduce a $5000 fine to anybody who's tossing the coin and can't do it properly," he blurted.
"Every week, we have someone dropping it on their foot. Come on, toss it up properly, for goodness sake.
"Practice in the week, you know you're going to do it. It can't be that hard, can it, guys?"
Maguire was subsequently slammed by disability campaigners and on social media.
Fox Sports apologised, describing the comments as "disappointing", and pulled Maguire from covering another game over the weekend.
"The Sydney Swans are incredibly disappointed by inappropriate comments made tonight by Eddie Maguire," said the club in a statement.
Maguire later apologised on air, saying he was "deeply sorry and regretful" for the remarks.
"I should never have spoken without properly viewing the footage," he said. "I unreservedly apologise to Cynthia, her family and the Sydney Football Club for the pain and hurt that my comments have caused."