A bid to crowdfund $50,000 to rename Wellington's cricket ground the 'Support Women's Sport Basin Reserve' has failed.
The crowdfunding campaign raised $10,874 when it closed on Monday night, with 85 people pledging money to the controversial cause.
- Push to rename Basin Reserve 'Support Women's Sport Basin Reserve'
- Division over push to rename Basin Reserve 'Support Women's Sport Basin Reserve'
The group pushing for the name change required a minimum sum of $50,000 to secure the naming rights to Wellington's Basin Reserve for one year.
The group say they will continue to pursue their goal as they search for a corporate backer to help reach the target.
"We're going to pursue different avenues to try to make this work. We all care about the Basin and we want to help them secure a naming rights partner," says Olympian heptathlete Sarah Cowley Ross, who is also a member of the group behind the bid.
The initiative has received support from Women in Sport Aotearoa, Wellington City Councillor and Basin Reserve Trust member Fleur Fitzsimons and the city's Mayor Justin Lester.
"The initiative to raise awareness for women's sport is simply brilliant and one we should all support," Lester said in a statement.
The movement aims to increase support and awareness for New Zealand's sportswomen, championing improved media coverage and resolving a clear disparity in women's visibility and value.