The Football Ferns have fallen to a shock 1-0 defeat to the Philippines in their second World Cup group match, after Jacqui Hand's equalising goal was ruled out for offside.
After trailing for much of the match, New Zealand looked to have drawn level in the 70th minute, but striker Hannah Wilkinson was adjudged to be in front of the last defender in the lead-up.
Football Ferns coach Jitka Klimkova couldn't hide her disbelief, with the 33,000 fans packed into Wellington Regional Stadium sharing their discontent.
New Zealand dominated much of the match, with Klimkova naming an unchanged starting side from the one that upset Norway in their World Cup opener at Eden Park.
The Philippines were determined to stay back and counter with the long ball, with their coach also opting for the same team that were defeated by Switzerland in their first match.
But they fared much better at coping against the waves of black attacks, as New Zealand struggled to trouble Philippines goalkeeper Olivia Davies-McDaniel.
Hand was dangerous throughout the fixture down the touchline, but couldn't link up with Wilkinson as well as she did against the Norwegians.
Instead, the Philippines' defenders were always there to make a vital clearance, and put an end to any potential threat.
The Football Ferns boasted almost 80 percent of the possession at one point, with their opposition perfectly happy to sit back and wait patiently to counter.
And they did just that in the 24th minute after New Zealand conceded the free-kick inside their own half.
After the Football Ferns failed to clear the long ball, a cross found Sarina Bolden in between two defenders, and she rose to head the ball in for her country's first-ever goal at a World Cup.
With their first shot finding the back of the net, the Philippines began to play with their tails up against the shell-shocked Kiwis.
Their case wasn't helped by several more fluffed chances, with Hand guilty of spraying her shot across goal, before Katie Bowen missed a rare opportunity at goal.
The physicality of the Philippines also appeared to be getting the better of New Zealand, with Wilkinson shown a yellow card for clattering her opposite inside the box.
Klimkova brought on Olivia Chance and Annalie Longo at the start of the second half and the pair made an immediate impact.
Chance troubled her opposite down the left wing with encouraging runs, but the final delivery failed to find the desired target.
She then forced a corner, before the resulting clearance presented New Zealand with their best chance yet, only for Wilkinson to head over the bar.
Just moments later, Chance again was proving an inspired substitution, finding Hand with a perfect pass, only for her strike to hit the woodwork.
But after several glorious chances, it looked as if New Zealand had finally found a deserved equaliser, only for Hand's goal to be ruled out for offside.
The no-goal seemed to further spur the Football Ferns on, but they were unable to find a much-needed goal.
Grace Jale had one last chance to salvage a point, but her added-time strike forced an outrageous save by Davies-McDaniel to tip it wide.
With only five minutes of additional time added, the referee blew her whistle, with the Philippines' bench storming the field in celebration of their first-ever World Cup win.