Chief executive Andrew Hore believes Saturday's Super Rugby Trans-Tasman final is just the start.
Coach Clayton McMillan has named a talent-rich squad for the series.
The All Blacks star was a full participant at training - as first-five Otere Black limped off.
The British petroleum giant is reportedly being lined up to replace AIG as shorts sponsor next year.
Lock Sitaleki Timani has returned to the Wallabies set-up after eight years in self-imposed exile
The Blues haven't tasted Super Rugby glory since 2003.
Having led 28-0 at halftime, the homeside went try-less in the second spell.
The flying winger ran in five tries in a Chiefs romp in Manly.
The Crusaders won 52-26, but now need the Blues to slip up against the Force in Auckland.