With scams becoming more sophisticated, more education is needed, say police.
Netsafe says it's very difficult to recover the money lost in scams.
One buyer told police he had spent $95 on the tool, but never received it.
People reported receiving "weird phone calls" regarding picking up a document or parcel from the Chinese Embassy.
The emails are part of a 'sophisticated phishing' campaign designed to harvest customers' credit card information.
"Do not reply to these emails or supply any information to these requests."
One person reported losing over $55,000.
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The average loss was $6467.22.