WellingtonNZ has launched its campaign to lure visitors to the city over winter.
A significant rise in upkeep costs is being blamed.
The city has been campaigning for cruises for years.
One forked out $214 - far more than the $52 it should have cost.
Winners at the Golden Globe Awards could end up flocking to Arthur's Pass for a luxury stay.
The West Coast track reopens today after it was closed in 2022 due to bad weather.
The tourist tax will continue to be enforced on a per-visit basis from next year.
Auckland's Park Hyatt hotel and luxury resort Wharekauhau Country Estate also won honours.
"You heard her T-Bone, New Zealand needs you."