Over half-a-million NZers were outside their home region on one day.
Buoyed by the July school holidays, tourism businesses are concerned they'll now go quiet.
"With well-targeted Government support, our industry will survive this crisis and emerge revitalised."
"We definitely need help, we need help yesterday."
A tourism company facing a downturn in cruise ship passengers has shifted its focus to heritage rail journeys for New Zealanders.
The majority of the funding will pay for services usually funded through fees.
The 'renowned tourism asset' is getting taxpayer cash to retain staff.
The video was filmed over a three-year period.
It'll offer Kiwis domestic getaways at discounted prices.